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Two friends of opposite genders are watching a sporting event on television. The woman is bored. The man is enthusiastic. His enthusiasm bores her more than the game itself. He looks over to her after what to him was an exciting play, and she nods to avoid corrupting his childlike wonder.

Maintaining the implicit deceit in her demeanor is exhausting. She stands up for a break.

“Hey, will you get me a Coke?” the man says, not looking from the screen. He gives a thumbs up in her direction.

She agrees. Opening the fridge, she finds the last bottle of Coca-Cola behind a number of rotten vegetables. A bag of carrots has turned into a semi-transparent ooze, and what used to be a head of lettuce has become a solid ball of maggot. She finds a plastic bag and puts it over her hand. Keeping her gaze on the floor, she pulls out groceries, plunging them out the window into a handy trash compactor. The vegetables produce a visible odor.

A jar of black mayonnaise crashes against the floor. The mold of it seems to be crawling toward her. She backs away. Snatching the Coke, she runs from the kitchen, slamming the door behind her.

She sits down and casually hands the man the beverage. He says, “Alright!” not at her or the soda, but at something on the screen. He rips off the bottlecap and pours the liquid down his gullet. “Woo hoo!” he says. “We did it!”

The wall behind them turns a greenish black. The color fills the room, but the man doesn’t notice. The woman closes her eyes and cheers for the home team, too. She might as well.

Coca-Cola: Your Only Responsibility

#absurd, #advertisement, #coca-cola, #misogyny, #sports, #squalor