Coca-Cola – Post Modern Existential Horror

An alarm clock is ringing. The child it belongs to reaches out to stop it, and yawns herself awake. With a stretch of her arms over her head, she leans over and cartwheels out of bed. As she skips down the stairs, she nearly slips on various wrappers and old clothes, but catches herself with… Continue reading Advertisement

The suits at the conference table aren’t necessarily paying attention, but they are impressed. Not only are the charts and graphs well-proportioned and color-coordinated, but they are likely based on actual statistics. “Superlative work,” says the CEO from Germany. “You should be proud,” says another from Sweden. The young executive thanks them and politely asks… Continue reading Advertisement

The children are outside, playing a game of rock, paper, scissors. They say the words with great concentration as they beat their fists into their palms. The little boy wins more often than the little girl does, but is more frustrated when he loses. The girl is frightened of his emotion, and because she only… Continue reading Advertisement

Two friends of opposite genders are watching a sporting event on television. The woman is bored. The man is enthusiastic. His enthusiasm bores her more than the game itself. He looks over to her after what to him was an exciting play, and she nods to avoid corrupting his childlike wonder. Maintaining the implicit deceit… Continue reading Advertisement

Bills are stacked so high in the room that they take the place of furniture. From under a pile crawls a man. He picks up one of the few letters without dollar signs. “I’m leaving you,” it says. He throws it with the rest of the junk. His cat has died facedown in its food… Continue reading Advertisement